Retainers?

Have you ever had a portrait client cancel on you? It happens all the time. Many photographers don't collect retainers for these sessions, thinking it's just one more step to manage. However, when cancellations occur, the frustration is inevitable.

Why You Should Be Using a Retainer

There are many reasons to collect a retainer (note: it’s not a deposit, it’s a non-refundable retainer). Here are three key reasons recommended by industry expert, photographer, and lawyer Rachel Brenke, also known as The LawTog:

• Set the Stage for a Professional Relationship: Using a retainer starts your client relationship on the right foot. Rachel recommends the retainer, along with a contract, to establish a professional relationship early on. "Retainers paired with contract signing demonstrate an act manifesting the intent to enter into a legal relationship." – TheLawTog

• Decrease Cancellations: Collecting a retainer not only boosts your confidence that cancellations won’t happen, but it also makes clients more likely to fulfill their commitment when money is involved. "Both parties having money on the line helps to put skin in the game." – TheLawTog

• Attract Your Ideal Clients: Requesting a retainer helps attract serious and appreciative clients. Those who aren't committed to your work are unlikely to pay a retainer. "Retainers act to prevent flaky or irresponsible clients from abusing your resources (time, money, and energy!)" – TheLawTog

Invoicing for Photographers with ShootQ

Collecting retainers with ShootQ is straightforward using our Payment Schedule Feature. You can set up installments on any invoice and base the payment schedule on calendar dates or relative dates, and choose between dollar amounts or percentages.

Incorporate retainers into your business to avoid the frustration of cancellations. Instead, you'll appreciate that your time is already compensated.