As the year wraps up, it’s the perfect time for photographers to reflect on the past 12 months. What worked well? What challenges slowed you down? Taking time to evaluate your year ensures you enter 2026 with a clear plan — and ShootQ offers tools to make the process easier.



Analyze Your Bookings and Revenue

Go to Reports in ShootQ to review:

• Number of sessions booked
  
  
• Revenue per session type
  
  
• Seasonal trends in bookings
  
  

By seeing when your busiest months were and which services brought in the most income, you can decide what to focus on (or scale back) next year.

Review Client Communication and Workflows

Look at your Workflow templates to see if they still meet your needs. Did certain steps save you time? Were there moments when clients seemed confused or missed deadlines? Adjusting workflows now sets you up for smoother communication in 2026.

Evaluate Your Marketing Efforts

If you used ShootQ’s Lead Tracking, review where your best clients came from — social media, referrals, ads, or other sources. Shift your marketing budget toward the channels that actually generated bookings.

Set Goals for 2026

Based on your 2025 data, create clear goals such as:

• Increasing bookings in slow months
  
  
• Raising your average session value
  
  
• Improving turnaround times for galleries
  
  

Add these goals as internal tasks in ShootQ with target dates to keep yourself accountable.

Start Fresh with Updated Templates

Before January, refresh your contracts, pricing pages, and email templates in ShootQ so you begin the new year fully prepared.

Turn Reflection into Action

Your 2025 review isn’t just about looking back — it’s about using lessons learned to create a stronger, more profitable 2026. With ShootQ’s reporting, workflow, and lead-tracking features, you can make data-driven decisions that lead to measurable growth.